Does LEGO Support LGBT? Exploring LEGO’s LGBTQ+ Inclusion
LEGO isn’t just about building bricks — it’s also about building community and inclusion. Many fans ask: Does LEGO support LGBT? The answer is yes. LEGO actively supports the LGBTQ+ community through Pride-themed sets, global campaigns, and workplace policies that go beyond symbolic gestures.
This article explores LEGO’s LGBTQ+ support in 2025, covering sets like the LEGO Pride set, the famous Everyone is Awesome model, and ongoing campaigns that highlight representation.
1. Inclusive Campaigns and Products
LEGO Pride Set and Everyone is Awesome
In 2021, LEGO released the Everyone is Awesome set, also known as the official LEGO Pride set. With 11 colorful minifigures, it represents diversity across the LGBTQ+ spectrum, including transgender and queer people of color. It remains one of LEGO’s most iconic inclusive products.
A-Z of Awesome Campaign (2022–2023)
This campaign featured builds created by LGBTQIA+ designers, each representing an identity through the alphabet. It sparked global conversations around creativity, diversity, and acceptance.
Pride Month Initiatives
Every June, LEGO celebrates Pride Month with community events, special builds, and partnerships with advocacy groups. These efforts show LEGO’s ongoing commitment, not just symbolic support.
2. Partnerships and Community Support
LEGO’s support for LGBTQ+ communities goes far beyond sets. The company partners with organizations like GLSEN, Stonewall, Workplace Pride, and Diversity Role Models.
In 2022, LEGO pledged $1 million to LGBTQ+ advocacy groups. It also participates in Pride celebrations worldwide, from London to Copenhagen, making LEGO not only a toy company but also a global advocate for inclusion.
3. Workplace and Policy Commitments
LEGO has internal Employee Advocacy Groups that support LGBTQ+ employees through workshops, community events, and collaborations with external experts. Events like Drag Queen Story Time bring visibility and celebration inside the workplace.
Beyond that, LEGO is often praised as LGBTQ-friendly for its policies that prioritize diversity, equity, and representation across its products and culture.
4. Reception and Challenges
Positive Reception
Fans celebrate LEGO’s authentic inclusion, and sets like the LEGO Pride set have become collector favorites.
Criticism and Calls for More
Some argue that LEGO needs deeper integration of LGBTQ+ representation in mainstream sets, not just special Pride releases.
Backlash
Like many brands, LEGO has faced boycotts from some groups. Yet LEGO continues to stand firm in supporting LGBTQ+ fans and employees.
5. Why LEGO’s Support Matters
So, is LEGO LGBTQ friendly? Absolutely. Through Pride sets, donations, and partnerships, LEGO has proven its commitment. But it also shows that toys can be more than entertainment — they can be symbols of belonging and acceptance.
Conclusion
The LEGO piece that matters most here isn’t made of bricks — it’s LEGO’s commitment to building a more inclusive world.
Recap:
LEGO released the Everyone is Awesome LEGO Pride set in 2021.
Campaigns like A-Z of Awesome continue to highlight diversity.
Partnerships and donations prove LEGO’s long-term commitment.
Workplace initiatives make LEGO one of the most LGBTQ-friendly toy companies.
LEGO is showing the world that creativity belongs to everyone. For fans who collect Pride sets or inclusive themes, brands like Brickox even offer custom LEGO display cases to showcase and protect these meaningful builds — making your collection as vibrant and enduring as the values it represents.